Wellness is an internal sub-brand for Metro Trains Melbourne that I designed in 2014 whilst employed at HM Group.

Wellness is used to show employees ways to look after their health and mental wellbeing, through various posters, and initiatives throughout their head office and staff rooms.

This branding was created intentionally using hand script so it can be seen on coloured blackboards and shown to be friendly and approachable. Alongside the logo there are four icons to represent the different areas of this sub-brand, which can be used to make a campaign more specific.

wellness-border wellness-icons

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